Mautic
· #60 most-usedOpen-source marketing automation your agent actually controls
Mautic is an open-source marketing automation platform that gives your team full ownership over lead generation, contact scoring, segmentation, and multi-channel campaign management — without a per-contact licence fee. Connect it to Actionist and your agent can create contacts, enrol them in campaigns, adjust lead scores based on external signals, send one-off emails, and keep segments current — all from plain-English instructions or automated workflows.
Eliminates manual work. Eliminates the manual work of updating contact records, moving contacts between segments and campaigns, and cross-referencing Mautic data against CRM and spreadsheet records after every campaign run.
What your Mautic agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Mautic × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Re-engage churned accounts before renewal
When a renewal-risk email arrives in Gmail — a contact asking to cancel — the agent pulls their full engagement history from Mautic, adds them to the 'At-Risk Renewal' campaign, and fires a personalised retention email with a discount offer. It then posts a Slack alert to #customer-success with the contact's last three campaign interactions and schedules a Google Calendar follow-up call for the assigned CSM — all within 90 seconds of the original email landing.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales18 min / weekManual MQL list review
A sales rep exports contacts above the MQL threshold from Mautic each Monday and manually qualifies them before assigning to the queue.
Sales Agent0 minAgent surfaces hot leads automaticallyThe agent reads all contacts above the score threshold, formats a prioritised list with last-campaign interaction, and posts it to #sales every Monday at 8 AM.
- Marketing13 min / weekSegment membership updates
A marketer manually adds or removes contacts from key segments after each campaign to keep targeting logic current.
Marketing Agent0 minAgent keeps segments current in real timeThe agent adds and removes contacts from segments instantly based on CRM stage changes, form submissions, and product events — no weekly batch correction needed.
- Customer Support18 min / weekAt-risk contact campaign enrolment
A CSM manually identifies contacts who've opened a cancellation-intent email and enrols them in the retention campaign one by one.
Customer Support Agent0 minAgent enrols and escalates automaticallyThe agent detects the at-risk signal, enrols the contact in the retention campaign, and posts a Slack alert to the assigned CSM — all within 90 seconds of the trigger.
- Human Resources7 min / weekCandidate contact creation
HR manually creates Mautic contact records for candidates entering talent-nurture tracks after uploading an ATS export.
Human Resources Agent0 minAgent ingests candidates from ATS exportsThe agent reads the ATS export CSV, creates each new candidate as a Mautic contact with source and role tags, and adds them to the correct talent-pipeline campaign.
- Finance13 min / weekLapsed subscriber outreach setup
A finance analyst identifies lapsed customers from the billing system and manually flags each contact in Mautic for win-back outreach.
Finance Agent0 minAgent triggers win-back the day of lapseThe moment a cancellation is recorded, the agent adds the contact to the 'Lapsed – Win-Back' campaign and sends the retention email automatically — no spreadsheet required.
- Operations25 min / weekCross-system contact reconciliation
Operations runs a weekly manual comparison of Mautic contacts against the CRM, finding and fixing records that exist in one platform but not the other.
Operations Agent0 minAgent produces a weekly diff reportEvery Friday the agent pulls all Mautic contacts, compares them to the CRM export, and writes a Google Sheet diff of unmatched records so ops can resolve discrepancies in minutes.
- Legal6 min / weekGDPR erasure processing
A legal admin manually locates each erasure-requested contact in Mautic, exports their data, deletes the record, and logs the action in the compliance tracker.
Legal Agent0 minAgent completes erasure end-to-endThe agent finds the contact by email, archives a final data export to the legal folder, deletes the Mautic record, and logs the completion timestamp — all within the 72-hour compliance window.
Calculate what your team saves
Based on Mautic's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug Mautic into Actionist
Pick the connection method that suits your environment.
The fastest path to connecting your self-hosted Mautic instance. Actionist's MCP integration reaches your Mautic API through a permissioned OAuth2 handshake — no tokens to copy, no credentials to rotate.
Find Mautic in the Apps library and click Connect. MCP is selected by default.
Enter your Mautic instance URL (e.g. https://marketing.yourcompany.com), then authorise the OAuth2 client. Mautic will prompt you to confirm which data scopes Actionist can access.
Actionist runs a read-only call to verify the handshake. You're ready.
20 actions your agent can call
Read and write operations available to your Actionist agent.
7 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
Skills that pair with Mautic
Reusable agent skills that work well alongside this app.
MCP servers that work with Mautic
Connect Actionist to MCP servers built for or around this app.