Mautic

· #60 most-used

Open-source marketing automation your agent actually controls

MarketingEmailAutomationCRMCommunicationAnalytics

Mautic is an open-source marketing automation platform that gives your team full ownership over lead generation, contact scoring, segmentation, and multi-channel campaign management — without a per-contact licence fee. Connect it to Actionist and your agent can create contacts, enrol them in campaigns, adjust lead scores based on external signals, send one-off emails, and keep segments current — all from plain-English instructions or automated workflows.

Average time saved
10 hours
per person · per month
1 workdays back

Eliminates manual work. Eliminates the manual work of updating contact records, moving contacts between segments and campaigns, and cross-referencing Mautic data against CRM and spreadsheet records after every campaign run.

Schedule

What your Mautic agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
TueThu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Multi-app workflows

Mautic × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~60 hrsSaved / week
6Personas served
For customer success
Featured4 apps

Re-engage churned accounts before renewal

When a renewal-risk email arrives in Gmail — a contact asking to cancel — the agent pulls their full engagement history from Mautic, adds them to the 'At-Risk Renewal' campaign, and fires a personalised retention email with a discount offer. It then posts a Slack alert to #customer-success with the contact's last three campaign interactions and schedules a Google Calendar follow-up call for the assigned CSM — all within 90 seconds of the original email landing.

~10 hrs / week

Time saved for your team — every week, on autopilot

The flow
Trigger·When a renewal-risk or cancellation email arrives in Gmail
Result
Add contact to campaignPost at-risk alert to #customer-successSchedule CSM follow-up call
The win
Saved per run
1 hrs
Runs / week
~10×
No at-risk account falls through the cracks
Driven byCustomer Support Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    18 min / week
    Manual MQL list review

    A sales rep exports contacts above the MQL threshold from Mautic each Monday and manually qualifies them before assigning to the queue.

    Sales Agent
    0 min
    Agent surfaces hot leads automatically

    The agent reads all contacts above the score threshold, formats a prioritised list with last-campaign interaction, and posts it to #sales every Monday at 8 AM.

  • Marketing
    13 min / week
    Segment membership updates

    A marketer manually adds or removes contacts from key segments after each campaign to keep targeting logic current.

    Marketing Agent
    0 min
    Agent keeps segments current in real time

    The agent adds and removes contacts from segments instantly based on CRM stage changes, form submissions, and product events — no weekly batch correction needed.

  • Customer Support
    18 min / week
    At-risk contact campaign enrolment

    A CSM manually identifies contacts who've opened a cancellation-intent email and enrols them in the retention campaign one by one.

    Customer Support Agent
    0 min
    Agent enrols and escalates automatically

    The agent detects the at-risk signal, enrols the contact in the retention campaign, and posts a Slack alert to the assigned CSM — all within 90 seconds of the trigger.

  • Human Resources
    7 min / week
    Candidate contact creation

    HR manually creates Mautic contact records for candidates entering talent-nurture tracks after uploading an ATS export.

    Human Resources Agent
    0 min
    Agent ingests candidates from ATS exports

    The agent reads the ATS export CSV, creates each new candidate as a Mautic contact with source and role tags, and adds them to the correct talent-pipeline campaign.

  • Finance
    13 min / week
    Lapsed subscriber outreach setup

    A finance analyst identifies lapsed customers from the billing system and manually flags each contact in Mautic for win-back outreach.

    Finance Agent
    0 min
    Agent triggers win-back the day of lapse

    The moment a cancellation is recorded, the agent adds the contact to the 'Lapsed – Win-Back' campaign and sends the retention email automatically — no spreadsheet required.

  • Operations
    25 min / week
    Cross-system contact reconciliation

    Operations runs a weekly manual comparison of Mautic contacts against the CRM, finding and fixing records that exist in one platform but not the other.

    Operations Agent
    0 min
    Agent produces a weekly diff report

    Every Friday the agent pulls all Mautic contacts, compares them to the CRM export, and writes a Google Sheet diff of unmatched records so ops can resolve discrepancies in minutes.

  • Legal
    6 min / week
    GDPR erasure processing

    A legal admin manually locates each erasure-requested contact in Mautic, exports their data, deletes the record, and logs the action in the compliance tracker.

    Legal Agent
    0 min
    Agent completes erasure end-to-end

    The agent finds the contact by email, archives a final data export to the legal folder, deletes the Mautic record, and logs the completion timestamp — all within the 72-hour compliance window.

+ 100s of other Mautic automations
Average monthly
10 hrs / person / month
Average monthly
10 hrs / person / month
Calculator

Calculate what your team saves

Team size
10 people
Hourly rate
$20 / hr
Hours saved / week
25
Hours saved / year
1,250
Annual ROI
$25,000

Based on Mautic's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug Mautic into Actionist

Pick the connection method that suits your environment.

The fastest path to connecting your self-hosted Mautic instance. Actionist's MCP integration reaches your Mautic API through a permissioned OAuth2 handshake — no tokens to copy, no credentials to rotate.

1
Open the Apps tab

Find Mautic in the Apps library and click Connect. MCP is selected by default.

2
Authorise in Mautic

Enter your Mautic instance URL (e.g. https://marketing.yourcompany.com), then authorise the OAuth2 client. Mautic will prompt you to confirm which data scopes Actionist can access.

3
Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

20 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

7 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Mautic

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.
MCP servers

MCP servers that work with Mautic

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.
FAQs

Questions about Mautic + Actionist

How do I connect my self-hosted Mautic instance to Actionist?
Open the Apps tab, find Mautic, and click Connect. Choose MCP for OAuth2 (recommended) or API Token for Basic Auth. Either way, you'll need your Mautic instance URL (e.g. https://marketing.yourcompany.com) and to have the Mautic API enabled in Settings → Configuration → API Settings. The agent runs a read-only test call to verify the handshake before you save.
What permissions does Actionist need on my Mautic account?
For OAuth2, Actionist requests read/write scopes on Contacts, Companies, Campaigns, Segments, and Emails — the minimum set needed for all listed actions. For Basic Auth, the credentials must belong to a Mautic user with the 'API' role enabled. The agent cannot access Mautic webhooks, plugins, or system settings; it only calls the REST API endpoints exposed by your instance.
Can Actionist work with both Mautic and a CRM at the same time?
Yes. You can connect Mautic alongside HubSpot, Salesforce, or any other CRM in the Apps tab. A single workflow can read a deal stage from your CRM and immediately create or update the matching Mautic contact, add them to a campaign, and log the result back — all in one automated run without any middleware.
Which Mautic objects and actions does Actionist support?
Actionist covers the core Mautic REST API surface: creating, reading, updating, and deleting Contacts and Companies; adding and removing Company-Contact associations; enrolling and unenrolling contacts from Campaigns and Segments; editing lead scores; managing the do-not-contact list; sending individual emails to a contact; and dispatching segment broadcast emails. Mautic's webhook inbound and plugin-based objects are outside scope.
How do I avoid accidentally adding the same contact to a campaign twice?
Mautic's API returns a clear error when you attempt to enrol a contact who is already active in the same campaign — the agent surfaces that error and skips the duplicate rather than failing the whole workflow. As an extra safeguard, build a 'Get data of a contact' step before the enrol step and check the contact's current campaigns field. If the target campaign ID is already present, branch the workflow to skip enrolment.
Does the agent's email-to-contact action count towards my Mautic email quota?
Yes — any email sent through the 'Send email to contact' action uses your Mautic instance's mail transport and counts against your configured sending limits (usually governed by your SMTP provider or Mautic cloud plan). Segment-email sends similarly count against your campaign quotas. Check your Mautic Settings → Email Settings for your current transport and any rate limits set by your hosting environment.
Can Actionist read a contact's full campaign history from Mautic?
The 'Get data of a contact' action returns the contact's current segment membership, lead score, do-not-contact status, and custom fields. Full campaign-interaction history (email opens, clicks, page visits) is exposed by Mautic's contact activity endpoints; the agent can query those directly using the Mautic integration's HTTP request capability if you need engagement-level data beyond the profile fields.
Is it safe to run bulk contact operations against a production Mautic instance?
Mautic's REST API is synchronous and applies no built-in rate limiting by default, so rapid bulk writes are safe from a quota perspective — but test on a staging instance first when running large imports. Use the 'Get data of all contacts' action with pagination and process records in batches of 50–100 to stay within PHP memory limits on self-hosted instances. For GDPR deletion runs, always archive an export before deleting.