Gravity Forms

· #37 most-used

Your WordPress forms, automated end-to-end

FormsAutomationMarketingProductivityDatabase

Gravity Forms is the leading WordPress plugin for building advanced forms — from simple contact pages to multi-step payment flows with conditional logic. Connect it to Actionist and your agent can create, read, update, and delete entries; inspect and modify form definitions; manage notifications and confirmations; and submit forms on behalf of any system — turning every form on your WordPress site into a fully automated data pipeline.

Try Gravity Forms with Actionist Visit Gravity Forms

Average time saved

10 hours

per person · per month

≈ 1 workdays back

Eliminates manual work. Eliminates manual entry triage, cross-system copy-paste, and the weekly routine of exporting submissions and forwarding them to downstream tools.

Schedule

What your Gravity Forms agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs

7Agents at work

24/7Always on

Agents

Tue–Thu

Tue

Wed

Thu

10a

11a

12p

Multi-app workflows

Gravity Forms × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows

9Apps spanned

~54 hrsSaved / week

6Personas served

For customer success

Featured4 apps

Form submission to onboarding in 60 seconds

When a customer submits the 'Welcome Survey' form in Gravity Forms, your agent reads every field — product tier, primary use case, team size — and immediately checks whether a matching entry already exists to prevent duplicates. A follow-up entry is created in the 'Onboarding Tracker' form, a personalised welcome message is posted to the #new-customers Slack channel tagging the assigned CSM, and a kickoff call is dropped on the calendar before the customer has closed their browser tab. Every new account gets the same flawless first impression, at any volume.

~15 hrs / week

Time saved for your team — every week, on autopilot

The flow

Trigger·When a customer submits the 'Welcome Survey' Gravity Forms form

trigger

Step 1

Gmail

Detect new customer welcome email trigger

read

Step 2

Gravity Forms

Search entries for matching customer email

write

Step 3

Gravity Forms

Create entry in Onboarding Tracker form

write

Step 4

Slack

Post welcome message to #new-customers with CSM tag

write

Step 5

Google Calendar

Schedule kickoff call on CSM calendar

Result

Create entry in Onboarding Tracker formPost welcome message to #new-customers with CSM tagSchedule kickoff call on CSM calendar

The win

Saved per run

1.5 hrs

Runs / week

~10×

Zero dropped handoffs

Driven byCustomer Support Agent

ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

Sales
18 min / week
Manual lead triage
Reps download CSV exports from Gravity Forms, manually score leads, and copy qualifying fields into the CRM — 18 minutes per batch, done twice daily.
Sales Agent
0 min
Agent scores and routes instantly
The moment a 'Demo Request' entry lands, the agent scores it from the form fields and pushes a qualified record to HubSpot before the rep's coffee cools.
Marketing
13 min / week
Campaign signup copy-paste
The team manually exports 'Event Registration' entries, reformats them, and imports into Mailchimp — a 13-minute ritual after every campaign send.
Marketing Agent
0 min
Agent syncs submissions live
Each registration entry triggers an immediate Mailchimp subscriber add, with UTM source and segment mapped from the form's hidden fields.
Customer Support
18 min / week
Support form inbox triage
Agents open each 'Support Request' entry individually, read the urgency field, and manually create helpdesk tickets — 18 minutes of context-switching every shift.
Customer Support Agent
0 min
Agent creates tickets automatically
Every 'Support Request' submission spawns a prioritised helpdesk ticket with the urgency, product, and description pre-filled — agents start solving, not sorting.
Human Resources
7 min / week
Leave request data entry
HR manually copies 'Leave Request' form entries into the HRIS and sends individual confirmation emails — 7 minutes per request, dozens per week.
Human Resources Agent
0 min
Agent updates HRIS on submission
Each approved 'Leave Request' entry triggers an HRIS update and a personalised confirmation — zero human touchpoints between submission and calendar block.
Finance
13 min / week
Expense claim reconciliation
Finance manually downloads 'Expense Claim' entries, verifies receipt fields, and updates the accounting ledger — a 13-minute reconciliation loop per batch.
Finance Agent
0 min
Agent reconciles on entry creation
When an 'Expense Claim' entry is submitted with a receipt, the agent verifies completeness, stamps approval status, and logs the transaction to the finance sheet — no CSV download.
Operations
25 min / week
Vendor onboarding data entry
Ops manually transfers 'Vendor Registration' form entries into the supplier database, Notion wiki, and HubSpot — a 25-minute per-vendor routine for each new supplier.
Operations Agent
0 min
Agent syncs vendor across all systems
One 'Vendor Registration' submission fans out to the supplier sheet, the Notion wiki page, and a HubSpot company record — all three created before the vendor reads the confirmation.
Legal
6 min / week
GDPR erasure request lookup
Legal manually searches Gravity Forms entries by email for each data erasure request, identifying affected submissions before deletion — a 6-minute hunt per case.
Legal Agent
0 min
Agent finds and deletes instantly
When an erasure request arrives, the agent searches all forms for the email, compiles matching entry IDs, deletes them, and logs each deletion to the compliance register.

+ 100s of other Gravity Forms automations

Average monthly

10 hrs / person / month

Average monthly

10 hrs / person / month

Calculator

Calculate what your team saves

Team size

10 people

Hourly rate

$20 / hr

Hours saved / week

Hours saved / year

1,250

Annual ROI

$25,000

Based on Gravity Forms's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug Gravity Forms into Actionist

Pick the connection method that suits your environment.

The fastest path to Gravity Forms. Install the MCP server in one click and your agent connects via a scoped API handshake — no tokens to copy, no WordPress admin spelunking, and access is revocable any time from the Apps tab.

Open the Apps tab

Find Gravity Forms in the Apps library and click Connect. MCP is selected by default.

Authorise in Gravity Forms

Enter your WordPress site URL and your Gravity Forms API credentials when prompted. Actionist requests read/write scopes for Entries, Forms, Notifications, and Feeds only.

Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

15 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

6 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Gravity Forms

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.

MCP servers

MCP servers that work with Gravity Forms

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.

FAQs

Questions about Gravity Forms + Actionist

How does Actionist connect to Gravity Forms?

Via the Gravity Forms REST API. The recommended path is MCP — click Connect in the Apps tab, enter your WordPress URL and API credentials, and the agent authenticates with scoped read/write access to Entries, Forms, Notifications, and Feeds. Alternatively, generate a Consumer Key and Secret from WordPress admin → Forms → Settings → REST API and paste them directly into the API Token connection method.

Which Gravity Forms licence do I need?

The REST API is available on all Gravity Forms licence tiers — Basic, Pro, and Elite. However, add-on feeds (Mailchimp, Stripe, Slack, etc.) that the agent can manage via the Manage Feed action require the add-on to be installed on your WordPress site, which may need a Pro or Elite licence depending on the specific add-on.

Can the agent read entries from any form, or only specific ones?

Any form on your connected WordPress site. The agent can List forms to discover form IDs, then query entries by form ID. You can scope a workflow to a single form by hardcoding its ID, or make it dynamic by letting the agent look up forms by title at runtime. No form is off-limits once the connection is authorised, so restrict API key permissions if you need to exclude sensitive forms.

Will submitting a form via the agent trigger notifications and confirmations?

Yes. The Submit Form action goes through the full Gravity Forms submission pipeline — all configured email notifications fire, confirmation messages are returned, and any active add-on feeds (Mailchimp, Stripe, etc.) process the entry exactly as if a real user clicked Submit. If you want to create a raw entry without triggering notifications, use Create Entry instead, which bypasses the notification layer.

How do I prevent duplicate entries when the agent retries on failure?

Use the Search Entries action before Create Entry or Submit Form. Have the agent search for an existing entry with a unique field value (email address, order ID, or a custom deduplication field) before creating a new one. If a match is found, skip creation or route to Update Entry instead. This idempotency check adds one extra API call but eliminates duplicates even when a workflow retries after a transient error.

Can the agent react to new submissions in real time?

Yes, via the Form Submission trigger. Gravity Forms sends a webhook payload to Actionist the moment a visitor submits a form. The trigger delivers all field values, the entry ID, and payment status so your agent can act within seconds of submission — no polling required. Make sure the webhook URL is configured in Gravity Forms under the form's Settings → Webhooks (requires the Webhooks add-on).

What happens if I disconnect the integration?

The connection is removed from the Apps tab and all workflows using Gravity Forms actions or triggers will pause on their next run. Existing entries in Gravity Forms are untouched — the disconnect only revokes Actionist's API access, it does not delete any data on your WordPress site. Reconnecting with the same credentials restores full access immediately.

Are there rate limits I should know about?

The Gravity Forms REST API does not publish a hard rate limit, but WordPress server capacity is the practical constraint — shared hosting environments may throttle rapid sequential requests. For bulk operations like exporting thousands of entries or patching many forms, use the Export Entries and List Entries actions with reasonable pagination (100–250 entries per page) and add a short delay between batches. Dedicated or managed WordPress hosting (WP Engine, Kinsta) handles higher throughput without issue.